Unify Design,
Content & Commerce
in One Architecture
Merkle Arc eliminates fragmentation between systems and accelerates delivery. Build digital experiences up to 400% faster – with 30% lower TCO.
The Customer Experience
Accelerator
Transform your digital commerce with unprecedented speed and scalability. One foundation for design, content, and commerce – unified, scalable, and enterprise-grade. Merkle Arc delivers speed, consistency, and governance across markets.
THE FRAGMENTATION
PROBLEM
Disconnected tools, spiraling costs, and stalled projects leave enterprises fixing the basics instead of innovating.
51%
of digital projects fail – complexity, not ambition, is the culprit.
39%
CX quality is in decline – customers notice the cracks.
69%
of retailers are frustrated by their tech stack – agility blocked by legacy.
80%
of effort is spent on undifferentiated basics – governance, integration, and rework instead of customer value.
POWERED BY
PROVEN TECHNOLOGIES
Arc is built on a modern technology stack trusted by digital leaders. Enterprise-grade frameworks, design tools, and APIs work together to deliver speed, stability, and future-proof scalability – each partner playing a key role in unifying design, content, and commerce.
Arc delivers a unified customer experience frontend built on Next.js and React. This architecture provides the flexibility and scalability to roll out consistent interfaces across markets while optimizing for speed and SEO.
Capabilities enabled through Arc:
- Dynamic content pages with enterprise-ready rendering
- PDP/POP and checkout flows pre-optimized for UX and performance
- Search pages with scalable indexing and filtering
- SEO/GEO optimization integrated into the core architecture
Storybook is Arc's frontend workshop environment, enabling teams to design, build, and document UI components in isolation. It ensures every element in the library is standardized, tested, and reusable, creating a shared source of truth across teams.
Capabilities enabled through Arc:
- UI system with documented design standards
- React/NextJS components tested and versioned
- Component documentation for developer and design alignment
Figma powers Arc's design system, enabling global teams to collaborate in real time. With design-to-code integration, every update cascades consistently across channels, reducing design debt and implementation errors.
Capabilities enabled through Arc:
- UI components available for rapid design and prototyping
- Design tokens linking visual properties to production code
- Frontend token integration for automated, error-free delivery
Arc extends the frontend with native APIs that cover compliance, analytics, and personalization. These services ensure customer experiences remain secure, data-driven, and adaptable across regions and regulations.
Capabilities enabled through Arc:
- Cookie banners for regulatory compliance
- Consent management embedded into every channel
- Analytics hooks for performance and customer insights
- Personalization features to tailor user journeys
Arc's middleware, powered by GraphQL, harmonizes data across content and commerce systems with efficient queries. This reduces complexity, improves response times, and makes backend integrations faster and more reliable.
Capabilities enabled through Arc:
- Data harmonizer unifying CMS and commerce inputs
- Smart caching for higher performance and reduced latency
- MCP setup/configuration to accelerate integration projects
The Arc Management Console, hosted on Vercel, gives enterprises real-time oversight of performance and integrations. It provides digital leaders with transparency, monitoring, and governance across brands and markets.
Capabilities enabled through Arc:
- Brand CX monitoring across channels and regions
- Integration monitoring to detect and resolve issues early
- Performance controlling to optimize speed and reliability
Every feature, built for
speed and scale
Arc gives digital leaders a modular foundation: tokenized design, ready-to-use storefronts, flexible middleware, and automated quality. One system, every angle covered.
DESIGN
SYSTEM
Over 100 enterprise-ready Figma elements, fully tokenized for consistency across every channel.
DESIGN
tokenization
Seamless design-to-code workflow. Every design element becomes reusable code, cutting build time and errors.
storefront COMPONENT LIBRARY
PDPs, checkout flows, search, content modules – everything your storefront needs, ready to launch.
ARC
CONSOLE
One console for oversight and control across every brand, channel, and market.
TEST
automation
Quality and performance, guaranteed. Automated testing across frontend and middleware.
CONNECTED MIDDLEWARE
APIs into SFCC, Magnolia, Drupal, Shopify, and more. Switch backends without rebuilding the front end.
THE ROI OF SPEED
AND SIMPLICITY
Arc delivers measurable impact: faster launches, lower costs, fewer dependencies. Every project compounds value.
Is your digital foundation
built for speed and scale?
This 3-minute quick test shows you where our unified CX solution Merkle Arc can accelerate delivery, strengthen governance, and lower total cost—while preserving backend choice.
First, tell us about your role:
Ready to accelerate your Digital Future?
Book a demo today and discover how Arc can transform your stack.
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